On Nov 22, 2009, I wrote a blog post to introduce a concept named Open Brand Standard.
With several years experience in providing branding service to non-profit projects, and understanding about sharing economy and Creative Commons, I has developed an innovative model called Open Brand Standard, which consists of four core principles: Brand Commons, Open Branding Service, Brand Heroes and Open Media.
The model offers a new way of thinking about brand ecosystem including high-level concepts and practical actions. I think a common pattern of current traditional brand ecosystem has four roles: brand owners, brand agencies, customers and media. These four roles will transform into a new level of performance under Open Brand Standard.
Brand owners can not only adopt Creative Commons for their contents but also allow their fans to build a tribute brand project. For example, TED launched the TEDx program to allow active TED fans to organize
independent TEDx events.