Brand Commons

On Nov 22, 2009, I wrote a blog post to introduce a concept named Open Brand Standard.

With several years experience in providing branding service to non-profit projects, and understanding about sharing economy and Creative Commons, I has developed an innovative model called Open Brand Standard, which consists of four core principles: Brand Commons, Open Branding Service, Brand Heroes and Open Media.

The model offers a new way of thinking about brand ecosystem including high-level concepts and practical actions. I think a common pattern of current traditional brand ecosystem has four roles: brand owners, brand agencies, customers and media. These four roles will transform into a new level of performance under Open Brand Standard.

Brand owners can not only adopt Creative Commons for their contents but also allow their fans to build a tribute brand project. For example, TED launched the TEDx program to allow active TED fans to organize
independent TEDx events.

On Jan 16, 2011, I created the following bag to collect Brand Commons cases. If you find similar programs, feel free to share with me @oliverding on Twitter or BagTheWeb.

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